The students researching where to apply are asking AI, not Google. If you're not being cited by ChatGPT, Claude, and Perplexity, you're not even in the consideration set.
Annual revenue at risk from a 10% enrollment decline
When traffic drops 30%, applications don't just dip—they crater.
For a private college with 2,000 freshmen and $55,000 tuition:
And here's the uncomfortable truth: once enrollment momentum stalls, recovery takes 3-5 years. Reputation follows results.
Google AI Overviews now answer 30% of education queries directly. That traffic never reaches your website. ChatGPT handles millions of "where should I apply to college" queries daily.
Your SEO investment? It's optimizing for yesterday's search.
53% of sources cited by AI search engines don't appear in Google's top 10 results. Some don't rank in the top 100.
Right now, you have no idea if ChatGPT mentions your institution—or your competitors—when students ask "What are the best liberal arts colleges in the Northeast?"
50-80% of AI responses draw from the model's training data—not live web searches. If you're not visible now, you won't be in GPT-5, Claude 4, or next year's Perplexity.
Competitors establishing AI visibility today will compound that advantage for years.
When ChatGPT answers, it cites specific institutions by name:
If you're not cited? You're not considered.
No website visit. No application. No chance.
"87% of students who receive an AI recommendation include that school in their initial research list."
— ROZZ Higher Education AI Visibility Study, 2025
SEO got you found on Google. GEO gets you cited by ChatGPT, Claude, Perplexity, and Google AI Overviews.
GEO (Generative Engine Optimization) is the practice of structuring your institution's digital presence so AI systems can accurately retrieve, understand, and cite your content when prospective students ask questions.
It's not about keywords. It's about becoming a trusted source in the AI's knowledge base.
"Best colleges for marine biology"
System searches knowledge base + live sources
AI assesses authority, relevance, freshness
Institutions with optimized content get cited
Cited schools enter consideration set
ROZZ combines proprietary GEO technology with a team of higher education marketing specialists. We don't just give you a dashboard—we partner with you to achieve measurable citation rates across every major AI platform.
Our AI analyzes millions of education-related queries to identify exactly what prospective students are asking about your institution type, location, and programs. We then create optimized content that positions your institution as the authoritative answer.
ChatGPT, Claude, Perplexity, Google AI Overviews, Bing Copilot—each platform has different retrieval preferences. ROZZ optimizes your content for all of them simultaneously, ensuring consistent visibility regardless of which AI a student uses.
Our proprietary monitoring system tracks when and how your institution is cited across AI platforms—in real time. Know immediately when you're mentioned, when competitors are mentioned instead, and where you have gaps.
Our consulting team includes former admissions directors, enrollment marketers, and higher ed communications leaders. We understand NACAC, yield optimization, and the enrollment funnel. This isn't generic tech—it's purpose-built for you.
Former higher education leaders who understand your challenges.
Director of Higher Ed Strategy
Former VP of Enrollment Management at a top-50 liberal arts college. 15 years in admissions and enrollment marketing. Led digital transformation initiatives that increased applications by 40%.
Senior GEO Consultant
20 years in higher education communications, including Director of Marketing at two R1 research universities. Expert in institutional brand positioning. Led teams that won multiple CASE awards.
AI Visibility Specialist
Former Director of Digital Strategy at a consortium of Jesuit universities. Pioneered early AI search optimization strategies for higher ed. Speaker at NACAC, AMA Higher Ed, and Eduventures Summit.
Content Strategy Lead
Built content marketing programs for three private colleges that resulted in record application years. Former journalist turned higher ed marketer. Expert in translating academic strengths into student-facing narratives.
Across ChatGPT, Claude, and Perplexity for a liberal arts college in the Northeast within 90 days of implementation.
For a regional private university after 6 months of GEO optimization.
Traced to AI citations in the first quarter, for programs that previously had zero AI visibility.
We had no idea we were invisible to AI search until ROZZ showed us the data. Within three months, we went from zero citations to being mentioned in 68% of relevant queries. Our admissions team is seeing students who explicitly say they found us through ChatGPT.
Private Liberal Arts College (Name withheld by request)
AI models are trained on snapshots of the web. Once a model is trained, its knowledge is locked until the next version.
If your institution isn't establishing AI visibility NOW, you risk being absent from the next generation of models entirely—a gap that could take 12-18 months to close.
Every day you wait, your competitors' AI visibility compounds.
Every day you wait, the next training data window approaches.
Every day you wait, prospective students are asking about colleges—and not hearing your name.
No obligation. No sales pressure. Just data about where you stand in the AI search landscape.