✓ Updated November 2025

How to customize Rozz chatbot for your site using attributes?

Direct Answer

Rozz uses data-* attributes to easily customize the look and feel of the chatbot. The <rozz-searchbox> web component allows extensive customization of button styling, searchbox behavior, colors, positioning, and more through simple HTML attributes.

Detailed Explanation

The <rozz-searchbox> web component allows for extensive customization using several data-* attributes. These attributes control the look and feel of the component, from button styling to searchbox behavior.

WordPress Shortcode Users

The attributes are simplified in WP: remove the 'data-' and replace '-' with '_'.
For example: data-button-background becomes button_background.
The full list of shortcodes is available here.
The WP plugin itself is available here.

Button Attributes

data-button-background

Default: #b7238b

Sets the background of the button using a CSS color or formula.

Usage Example:
<rozz-searchbox data-button-background="linear-gradient(90deg, #ff0000, #00ff00)"></rozz-searchbox>

data-button-text

Default: ASK ANYTHING

Customizes the text displayed inside the button.

Usage Example:
<rozz-searchbox data-button-text="Ask Now"></rozz-searchbox>

data-button-animation

Default: false

Enables or disables the animation effect on the button.

Values:

true: Enables animation
false: Disables animation

Usage Example:
<rozz-searchbox data-button-animation="true"></rozz-searchbox>

data-button-top-position

Default: 30%

Defines the vertical position of the button relative to the viewport height.

Usage Example:
<rozz-searchbox data-button-top-position="70vh"></rozz-searchbox>

data-button-right-position

Default: 5%

Defines the horizontal position of the button relative to the viewport width.

Usage Example:
<rozz-searchbox data-button-right-position="10vw"></rozz-searchbox>

data-button-positioning-method

Default: fixed

Controls how the button is positioned on the page.

Most common values:

fixed: Button is fixed to a position relative to the viewport.
absolute: Button is positioned relative to the nearest positioned ancestor.
relative: Button is positioned relative to its normal position in the flow of the document.
sticky: Button stays fixed while scrolling within its container.

Usage Example:
<rozz-searchbox data-button-positioning-method="absolute"></rozz-searchbox>

Searchbox Attributes

data-max-width

Default: 900px

Defines the maximum width for the component. Supports various units such as px, %, vw, vh, em, rem, cm.

Usage Example:
<rozz-searchbox data-max-width="50%"></rozz-searchbox>

data-max-height

Default: 75vh

Defines the maximum height for the component. Supports various units such as px, %, vh, etc.

Usage Example:
<rozz-searchbox data-max-height="600px"></rozz-searchbox>

data-font-family

Default: Verdana, Arial, sans-serif

Sets the font family used in the searchbox component, allowing for custom fonts.

Usage Example:
<rozz-searchbox data-font-family="'Courier New', monospace"></rozz-searchbox>

data-initial-status

Default: closed

Defines the initial state of the searchbox when the page loads.

Values:

closed: The searchbox is closed initially.
open: The searchbox is open initially and can be closed.
static: The searchbox is in a static, open state and remains open.
link: The searchbox is opened by another component on your page. Check here for details on how that works.

Usage Example:
<rozz-searchbox data-initial-status="open"></rozz-searchbox>

data-theme-color

Default: #b7238b

Controls the primary theme color of the searchbox, affecting elements like the button, border, and outlines.

Usage Example:
<rozz-searchbox data-theme-color="blue"></rozz-searchbox>

data-query-background

Default: #E3E3E3

Sets the background color of the query block, where the user's query is displayed.

Usage Example:
<rozz-searchbox data-query-background="pink"></rozz-searchbox>

data-query-text-color

Default: #8A1968

Defines the text color for the query block.

Usage Example:
<rozz-searchbox data-query-text-color="red"></rozz-searchbox>

data-result-text-color

Default: #000000 (black)

Controls the text color of the result block, where responses to queries are displayed.

Usage Example:
<rozz-searchbox data-result-text-color="purple"></rozz-searchbox>

Technical Details

All attributes are implemented using CSS variables and Lit component properties, ensuring flexibility and ease of customization. When these attributes are provided, they are reflected in the underlying DOM, allowing the user to change the appearance and behavior of the searchbox without modifying the core code.

CSS Variables: CSS variables like --theme-color, --query-background, and --result-text-color are updated dynamically based on the attribute values. If no value is provided, default values are applied.
Property Reflection: Each attribute is mapped to a corresponding property in the Lit component using the reflect: true option, ensuring the attribute value is synced with the property and available for both rendering and styling.

Example of Integrating Rozz

Here's an example of integrating Rozz to your website with custom settings. Note that you only need to include in your code the attributes that you wish to customize, the others will fall back to defaults if they are not present.

<rozz-searchbox
  data-button-background="pink"
  data-button-text="hello world"
  data-button-animation="true"
  data-button-top-position="50vh"
  data-button-right-position="5vw"
  data-button-positioning-method="fixed"
  data-max-width="900px"
  data-max-height="75%vh"
  data-font-family="courier"
  data-initial-status="closed"
  data-theme-color="blue"
  data-query-background="pink"
  data-result-text-color="purple"
  data-query-text-color="red">
</rozz-searchbox>

By using these data-* attributes, you can easily customize Rozz to fit seamlessly into your website's design and functionality!

Posted September 3, 2024

→ Research Foundation: This answer synthesizes findings from 35+ peer-reviewed research papers on GEO, RAG systems, and LLM citation behavior.