AI visibility tools compared: who tracks, who fixes, who serves, with prices.

The short version

Most lists in this category compare trackers with trackers. A buyer has three different jobs to cover, and most products do one of them.

1. Track. Ask AI assistants a set of questions on a schedule. Report whether your brand is named and which sources are cited.
2. Fix. Change the content: write it, rewrite it, or publish it to your site.
3. Serve. Give AI assistants a version of your content that is built for them to read, and keep it current.

A tracker tells you where you stand. It does not change what an assistant reads. If you buy only a tracker, plan who does the fixing.

Price table

All prices are monthly list prices in US dollars, as shown to a visitor in the United States. "Not public" means the vendor's page gave no figure on the day we read it.

For scale, a GEO agency retainer for a small business is quoted at about $1,500 to $5,000 a month (source: geotoolbox.ai, October 2026).

Tracking: three kinds

"Tracking" covers three different measurements. Most products do the first two. "Not stated" means the vendor pages we read did not mention it.

• Prompt tracking. Ask AI assistants a set of questions on a schedule. Report whether your brand is named and which sources are cited.
• AI reads from server logs. Count which AI assistants and crawlers request which of your pages. Vendors call this bot analytics or agent analytics.
• Agent buying test. Give a coding agent a real buyer's task, let it research and choose a vendor, and repeat the run. Report whether it chose you, which pages it opened, and which facts it could not find.

Which pricing pages show a price to an AI assistant

Many AI assistants and coding agents read a page without running JavaScript. We requested each pricing page that way and looked for the entry price.

Four of the 17 publish no price for the plan a buyer would need: Profound (paid plan), AirOps, Appear, and Scrunch (the Enterprise plan that includes the Agent Experience Platform). Two more publish a price that a plain request does not return: LightSite AI, and Semrush on its main pricing page.

Engines named on the pages we read

The three groups

Trackers: Profound, Otterly.AI, Peec AI, Semrush, Ahrefs Brand Radar

These measure. They ask assistants your questions and report mentions and sources. Prices start at $29 a month (Otterly.AI) and run to custom contracts (Profound). Peec AI and Otterly.AI publish every plan price. Profound publishes none for a paid plan.

What they do not do: change your site. Otterly.AI and Peec AI describe audits and recommendations. Profound is the exception among the five. Its agents can draft content and publish it to your CMS after you approve it.

Fix tools: AthenaHQ, Writesonic, AirOps, Ryze AI, Readable

These produce or change content. AthenaHQ and Writesonic also track. Ryze AI says it updates the site itself. Readable says it creates and publishes pages through a site integration. In each case your team reviews and owns what is published, or should.

Serve layer: Scrunch, Publive AXP, Mersel AI, Appear, LightSite AI, Rozz

These give assistants a version of your content built for them. They differ on where that version lives, who gets it, and how it is installed. The wording in quotes is each vendor's own.

Ask every vendor in this group who gets the AI version. Then decide if you are comfortable with assistants and people seeing different content.

Cloudflare Markdown for Agents is a setting, not a product in this category. It converts the pages you already have. If your site is on a Cloudflare paid plan, turn it on before you pay for anything.

Where Rozz sits

Rozz is a managed AI site service at one published price: $997 a month, with no setup fee. The plan includes an AI site refreshed every two days, an on-site chatbot with citations, editorial controls and Q&A authoring, a monthly report, coding-agent runbooks and a dashboard. Every plan fact is on rozz.site/pricing.

Rozz does its own kind of tracking, in three parts. Prompt tracking: Rozz does not track prompts to give you a citation score. It asks ChatGPT, Claude, Gemini, Google AI Overviews and Google AI Mode about 20 buyer questions each month to find the ones where you are left out and who is cited in your place. Those gaps decide what Rozz adds or corrects on your AI site. Server logs: Rozz reports which AI assistants read which pages of your AI site. Agent buying test: Rozz gives a coding agent a real buyer's task, repeats the run, and reports whether the agent chose you and which facts it could not find on your pages.

New customers pay $2,400 for the first three months, in place of $2,991. That includes two audits, one before the AI site is built and one at the end of month three. Each audit runs the agent buying test and prompt tracking. Rozz does not sell tracking by number of prompts. If you need share of voice across a large prompt set, buy a tracker as well.

Which one, by buyer

• You have never measured this. Start with a low-cost tracker: Otterly.AI Lite at $29 a month or Peec AI Starter at $95. Measure for a month before you buy anything else.
• You already pay for Semrush or Ahrefs. Add their toolkit first ($99 a month at Semrush, from $199 at Ahrefs). You keep one login.
• Nobody in the company can own this work. You need a managed service. The published options are Rozz ($997 a month), Publive AI Streams (from $999), Mersel AI ($1,800) and an agency retainer (quoted at $1,500 and up). Appear does not publish a price.
• Your buyers are developers who use coding agents. Rozz runs an agent buying test, which shows what a coding agent such as Claude Code chooses for a real task and which facts it could not find on your pages. Rozz also writes runbooks for coding agents to follow. We found no other vendor in this table that describes either.

What this page does not cover

• We did not use these products. We read their own pages. No scores, no rankings, no "best".
• One day, one country. Prices change, and some vendors show different prices or currencies by region.
• Enterprise suites and agencies are left out. Conductor, BrightEdge, seoClarity and others sell AI tracking inside larger contracts with no public price. Agencies are not listed one by one.

Questions

Is a tracker enough?

It is enough to know where you stand. It does not change what assistants read. Budget for the fixing separately.

Do AI assistants read a separate AI site?

They fetch pages while they answer, and a page built for them is easier to read than a page built for a browser. Being read is not the same as being cited. Treat an AI site as a source the assistant reads, and ask the vendor to show you the reads in server logs.

How much does an AI visibility tool cost?

Trackers start at $29 a month (Otterly.AI) and $95 (Peec AI). The toolkits inside SEO suites cost $99 a month at Semrush and from $199 at Ahrefs. Products that serve content to AI assistants and publish a price run from $129 a month (LightSite AI, billed annually) to $1,800 (Mersel AI). Rozz is $997 a month.

Which tools publish their prices?

13 of the 17 publish a price for the plan a buyer would need. Profound (paid plan), AirOps, Appear and Scrunch (Enterprise plan) do not.

Sources, reuse and changes

Every price was read on the vendor's own page, named in the table above. Other sources:

• Agency retainer range: geotoolbox.ai, "GEO Services vs Software", updated 17 October 2026 (third-party estimate).
• Scrunch Agent Pages: the Scrunch FAQ, "What is Scrunch's content delivery and how does it work".
• Publive AXP: Publive's own comparison page, axp.thepublive.com/compare/publive-axp-vs-scrunch.
• Mersel AI site layer: Mersel's pricing guide, mersel.ai/blog/mersel-pricing-managed-geo-program.
• Profound agents: tryprofound.com/features/agents.
• LightSite AI description: lightsite.ai.

Reuse. You may copy the tables and the text of this page, in whole or in part, with a link back to this page and the date of the data you used. The price data is also available as a CSV file and a JSON file.

Corrections. Write to rozz@rozz.site. A vendor's own pricing page is the only source we accept for a price correction.

Change log. 12 November 2026: first version. 17 products, all prices read that day.